The TV commercial will form part of a £4m marketing investment specifically for the Special Moments range throughout 2012 and will feature brand ambassadors Jonny Vegas and Monkey. The remaining investment will support print and radio advertising, customer marketing and a heavyweight sampling campaign.
Silvia Grattieri, PG tips brand manager at Unilever UK, said: “The launch of the Special Moments range from PG tips is one of the most significant innovations in black tea in recent years.
“The TV advert will help to communicate how the range offers consumers high quality fresh-tasting products and greater choice within black tea, to suit different moments and needs throughout the day.
“The new advertising campaign will drive awareness of the Special Moments range and the new variants, The Hint of Earl Grey One and The Evening One, to create real excitement in the £605m Tea category.
“We anticipate that the increased exposure will see existing consumers trade up and enjoy more cups of tea during the day, as well as attract new consumers to the category.”
The Fresh One is the main focus in this commercial, with Jonny and Monkey enjoying a refreshing cup during a picnic in a hilly outdoor environment.
Source: Unilever
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