Irwin Lee, vice president and MD, P&G UK and Ireland, said: “The Paralympic Games is truly inspirational and P&G is delighted to support the London Paralympic Games in 2012. As the ‘Proud Sponsor of Mums’, we want to recognise and celebrate the dedication of Paralympic Mums who have helped to make their son or daughter’s dream a reality.”
P&G’s partnership with the London 2012 Paralympic Games bolsters its existing Olympic Games sponsorship, which is already the most far-reaching in Olympic history. It’s the first ever sponsorship to include multiple brands under one sponsor, including 24 P&G brands generating $1bn or more in annual sales.
P&G is also joining with Sainsbury’s to host ‘Super Saturday’, a family festival that will bring together top Paralympic athletes and the world’s biggest music acts to celebrate Paralympic sports on 10 September 2011 at Clapham Common, London.
The festival, the first of its kind in the UK, will raise awareness of the Paralympic Games and all proceeds will go to The Paralympic Legacy Fund.
Source: Procter & Gamble
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