Phil Vickery MBE, Rugby World Cup and Celebrity MasterChef winner, has joined forces with Gloucestershire based hydration company, WaterCoolersDirect.com, to promote the Aquatap in a campaign that spans video marketing and social media.
Following a 30 second teaser video release on Wednesday 3 December, a full three minute production will hit the web and social scene this Friday. The Aquatap is the latest kitchen innovation from British manufacturer Heatrae Sadia, a specialist in hot water heating systems and hot taps for drinking water, which is said to save ‘time, energy and money’. Suitable for tea, coffee, hot chocolate, soup, porridge, pasta snacks and a variety of other products requiring hot water for consumption, the new creation is positioned as a replacement for traditional kettle systems.
WaterCoolersDirect is a leading UK hydration solutions company specialising in boiling and chilled appliances, with the Aquatap being one of the most popular products the company sells. The brand is a distribution and service partner for Heatrae Sadia.
Phil Vickery MBE said: “Whether I’m on the rugby field, in the kitchen or the boardroom, I like smart thinking and operating, and kit that I can trust, time and time again. With an Aquatap there is no need to wait for a cuppa or miss out on life. I am pleased to be working with WaterCoolersDirect in promoting this great British product – it’s really impressive and does away with the kettle, and I hope to add the wow factor to their campaign.”
Fred Cairns Palmer, managing director at WaterCoolersDirect.com said: “Demand for instant drinking water office taps is huge and now businesses can make 165 cups of tea in an hour without waiting time. As fever mounts with the Rugby World Cup here in the UK next year we saw a great chance to work with Phil on this exciting campaign, drawing on the parallels between Phil and the top-performing tap. A product of excellent pedigree, and one that is 100% British needs to be shouted about – it’s that feel good GB factor again. Hot taps are set to be the next kitchen must-have in homes and offices, and we want to ensure that our customers choose the ‘best of British’. As a long-standing friend of our company having partnered on a number for successful campaigns since 2004, and with his high media presence now and into next year, we are thrilled Phil is working with us again.”
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