The agreement includes an increase of more than 350% in the minimum purchase volume of Phyterra?-branded hydrogen sulphide (H2S)-preventing wine yeast in the US market for the upcoming 2011 crush.
BSG?’s distribution strength in the US is expected to complement the direct sales initiatives of the company as it expands commercially not only in the US, but also in the larger European and South American markets.
The amended agreement confirms the interest in and reflects the demand for Phyterra?s H2S-preventing wine yeasts in the commercial winemaking sector, based on the success of initial sales in the introductory 2010 season.
Source: Beverage Supply Group
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