UK nut butter brand Pip & Nut has been given a fresh look, rolling out across its range this month, as it aims to make it easier for consumers to differentiate between its products.
Working with design house B&B Studio, the new packaging uses bolder iconography and colour to make each of the flavour combinations clearer for consumers.
Clear ingredient iconography has been added front and centre, while at the back of pack icons for recipe ideas and ‘Pip’s top tips’ aim to encourage shoppers to experiment in the kitchen with nut butter.
The Pip & Nut logo still remains the brand’s boldest asset on pack, but the injection of colour, as a marker of each flavour, aims to help the products stand out among the competition.
Pip Murray, Pip & Nut founder, said: “We’re excited to roll out our new-look packaging nationwide and inject even more of our playful personality and energy for natural nuttiness into the category.
“As we continue to grow the range and bring new flavours into the fold, we want to make sure it’s as easy as possible for our consumers to differentiate between the products and believe our new look achieves just this.”
B&B creative partner Shaun Bowen said: “It’s a sign of Pip & Nut’s success that the brand has grown quickly and been able to launch new variants. As a result, we’ve needed to help the design work a little harder to guide consumers through the range.”
Earlier this year Pip & Nut secured over £1 million in funding as it aims to hit a retail sales value of £25 million by 2020 and expand abroad.
© FoodBev Media Ltd 2024