Polish cider company Cydrownia will exploit the country’s potential as a cider producer by raising €90,000 on an equity crowdfunding platform.
The company, based south of Warsaw, is offering potential investors just under 12% of its business on Beesfund, which deals largely with investments inside Poland.
It will seek to exploit Poland’s position as the largest producer of apples in the European Union, as well as one of the largest producers anywhere in the world, so that it can promote its range of ciders both at home and overseas. Each share costs less than €7, with a total of 13,400 issued for the crowdfunding campaign.
Since it started in 2013, Cydrownia has already crafted nearly 300,000 litres of alcoholic cider and, by the end of 2017, plans to double that return – and not without cause. Hard cider has proven to be Poland’s fastest growing beverage category, and the amount of cider sold in Poland in 2015 was more than seven times higher than two years earlier. According to the latest forecasts, sales of cider in Poland between 2013 and 2019 will grow at a rate of almost 30% per year.
The company owns three different brands of cider targeting three market segments: Cider Inn, the leader in the premium segment; Dzik Polski Cydr, which holds a leading position in the hard keg cider category; and Cydr Grójecki.
It claimed to be the only producer with well-known brands in all three of the premium, lifestyle and mass-market segments.
Its latest crowdfunding endeavour values it at around €760,000.
Each shareholder will become a co-owner of Cydrownia and participate in the growth of company. All shareholders can participate in the annual meeting of the co-owners, the event combined with the tasting of the hard ciders, but there are better incentives for investors who pledge more money. Each shareholder who buys a minimum of five shares will receive the Connoisseur Club Card, which entitles them to purchase Cydrownia cider at factory prices, while buying a minimum of 20 shares means receiving merchandise such as coasters and cider glasses.
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