E-commerce and click-and-collect formats have the largest potential for private-label frozen food growth, according to new research presented at a summit for the frozen food sector.
Market research group IRI also claimed that click-and-collect and hypermarkets were the only formats to demonstrate growth in the frozen categories during 2014, increasing 26.5% and 0.4% respectively.
European GDP growth was only 0.8% in 2014, the study found, with fast-moving consumer goods’ (FMCG) share decreasing in all countries except for France. The role of private-label goods in FMCG is stagnating due to the increasingly narrow price gap with national brands, shrinking promotions and reduced supply.
Among all private-label categories, however, frozen food has the largest market share and is the most resistant to competition from the side of national brands.
The findings were presented at Wabel Frozen Summit 2015 in Paris, which gathered leaders of the European frozen food market to reflect on how frozen food can bring private-label products back into competition.
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