MilkPEP is lending support to its athlete-targeted education programme aimed at highlighting the benefits of refuelling with low fat chocolate milk after strenuous exercise.
As part of the new Refuel ‘got chocolate milk?’ campaign, low fat chocolate milk will become the Official Refuel Beverage of the Rock ‘n’ Roll Marathon Series, Ironman, USA Swimming, Life Time Fitnes and the Challenged Athletes Foundation.
The lineup compliments the campaign’s existing relationship with USA Basketball and will feature athlete spokespeople in advertising, in online training videos and through event appearances, grassroots events at endurance races, swim meets, charity races and health clubs nationwide promotional opportunities and digital and social media engagement.
Miranda Abney, senior marketing manager of MilkPEP, said: “So many elite athletes already recognise the benefits of refuelling with chocolate milk so it’s exciting to see some of the world’s biggest and most respected sporting organisations also getting behind the message. It’s important that athletes know what they do after a strenuous workout, like refuelling with low fat chocolate milk, can help them perform at their best during the next bout of exercise.”
Source: MilkPEP
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