Jorge Olson, president of Premier Brands, said: “We have an opportunity to take the beverage market by surprise with Zimbi’s unique, multi-functional packaging by taking the ‘recycle’ concept to a higher level, ‘Use, Re-use and Recycle’.
“Designing a marketing and branding strategy around the added-value of this delicious and healthier children’s beverage will hopefully make consumers, especially children, more mindful to recycle rather than simply to discard the bottle into the trash.”
Source: Premier Brands
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