First Kontact will provide a full service direct marketing and sales team and office facilities for Premier Brands under the joint venture agreement.
Juan Gutierrez, chief operating officer of First Kontact, said: “Partnering with Premier Brands made perfect sense for our company.
“We have the infrastructure, the manpower and the sales experience, while Premier Brands has great products and the knowledge to successfully launch these products. We look forward to this exciting joint venture.”
Source: Premier Brands
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