The agreement represents a further step in the group’s strategy to focus investment behind its eight Power Brands and follows the announcement on 8 December of its intention to sell its chilled food division, Brookes Avana, to the 2 Sisters Food Group.
Commenting on the proposed sale, Michael Clarke, CEO, Premier Foods said: “The sale of these Irish Brands will enable us to focus on supporting our Power Brands in line with our overall strategy. Coming hard on the heels of the announcement of the Brookes Avana sale agreement, this underlines our determination to streamline the business to help restore profitable growth quickly.”
Source: Premier Foods
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