The on-pack promotion features on more than 330,000 packs of Tomato Salsa, French, Mexican and Italian style tuna salads.
The four-strong range launched in July 2012 to tap into the lucrative lunchtime market, and after six months has grown to £439,000 in value, bringing Princes’ total added value tuna sales to £1.4m.
Princes is confident that the on-pack promotion will result in repeat purchase. Available in 210g packs with an RRSP of £1.99.
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