The campaign extends Princes’ ‘Yours to Enjoy’ brand message which was first launched five years ago.
The campaign, which runs until January 2013, will target a predominantly female consumer through advertising and promotions in consumer magazines. It will also be supported through online, PR and in-store activity.
Creative executions have been developed to promote Princes’ branded fish, meat, fruit and juice products, as well as its recently-launched Complete Meals for One range.
Source: Princes
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