Prinova Group has launched a new subsidiary in Australia and New Zealand, as the company seeks to enhance its presence in the Asia-Pacific (APAC) market.
The Prinova Australia and New Zealand subsidiary of Prinova Europe will serve customers in the two companies, and the company claims that the unit has been established as a direct response to demand from global clients seeking production support in APAC
The new operation will help the company supply the Australian and New Zealand (ANZ) markets with bespoke nutritional premixes from its China facility, with over 2,000 ingredients in categories ranging from vitamins and amino acids to essential oils and aroma chemicals.
Nic Dam, group managing director at Prinova, said: “The decision to expand into ANZ was a logical step in our growth strategy.
It will further strengthen our service capabilities in the fast-growing Asia-Pacific market, while also helping us meet the needs of ANZ specifically, which is very different from other Asian markets.
“Categories such as sports nutrition and dairy are increasingly important in Australia and New Zealand, so it was essential for us to hold local inventory and offer support and expertise to our growing ANZ customer base.”
The establishment of the new unit comes just two months after Prinova was acquired by Japanese Company Nagase Group.
When the acquisition was announced, Prinova claimed that the deal would enable the company to “pursue new business opportunities around the world.”
© FoodBev Media Ltd 2019