The new location, based in Belgium, was created to provide a better level of service to the region with a local presence.
Ritzo Richie has been hired to oversee the company’s operation and sales strategy as their general manager.
Richie has many years of experience of sales in the food industry, Far Eastern sourcing and building strong relationships with suppliers. Most recently, he was heading up nutrition sales with Helm Benelux.
Source: Prinova
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