This involves closer collaboration, a higher level of royalties for Probi starting from 1 July 2014, and prominent placement on GoodBell packaging and in advertising of the Probi Digestis brand.
Probi’s CEO, Michael Oredsson, said: “The revised agreement is a clear indication from NextFoods that they will continue promoting products based on Probi’s technology.
“NextFoods believes the addition of the Probi Digestis ingredient brand will represent a seal of quality. During 2012, sales of the GoodBelly range increased by just over 20% and we believe that there is scope for the brand to grow strongly in the US market.”
Source: Probi
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