The snapshot research found in some cases packs had shrunk by up to a quarter but prices had stayed the same – or even increased in one case.
Which? executive director Richard Lloyd said: “Shrinking products can be an underhand way of raising prices because pack sizes shrink but the prices don’t. We want simpler pricing so people can easily compare products to see which is the cheapest, and for special offers to be genuine.”
For example Walkers Crisps, which shaved 2g – (6%) – off its pack size, bringing them down to 32.5g. The 49p price has remained the same.
Bassetts Liquorice Allsorts came down from 215g to 190g, which is 12%, without any reduction in the price. Dolmio reduced the contents of its Express Creamy Carbonara Pasta Sauce from 330g to 300g.
Source: Which?
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