UK snack brand Proper has added to its better-for-you popcorn collection with the launch of new salted caramel and sweet flavours.
The new products aim to provide a healthier alternative of the snack, with both varieties containing less than 100 calories per serving. Meanwhile, Proper claims that its new salted caramel flavour contains 40% less sugar than market leaders.
Like all of the Propercorn collection, the new flavours are also vegan, gluten-free and made using all-natural seasonings. Fairtrade accredited, the brand’s sweet popcorn variety is made using a mix of unrefined, raw cane and caster sugar.
With its Propercorn collection, the brand also looks to capitalise on the trend for everyday treats suitable for at-home sharing.
“Popcorn has gained strong momentum since lockdown began, as more people stay at home and make more of their nights in,” said Cassandra Stavrou, founder of Proper.
She added: “We’ve reimagined the much-loved cinema classics to create two flavours for those who are looking for a healthier alternative for their big night in. Packed full of Proper nostalgia, our night-in range balances health and taste, for the ultimate sweet treat that you don’t have to feel bad about.”
Propercorn’s new salted caramel and sweet flavours are available nationwide from Tesco and Sainsbury’s in 90g sharing bags for an RRP of £1.59.
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