Beverage technology and branded products company Province Brands of Canada has appointed co-founder Jennifer Dianne Thomas as its new CEO, effective immediately.
Province Brands has a patent-pending technology which reportedly allows beverages to be brewed from non-starch plant material and ‘most types’ of food waste.
In 2018, the company announced that it was releasing a hemp-based beer, which it claimed was the world’s first beer brewed from cannabis.
Dooma Wendschuh has been CEO of Province Brands since he co-founded the company with Thomas in 2016. He remains a full-time employee of Province Brands following the change in leadership.
“Dooma has taken Province Brands from an idea that met with widespread early resistance to the verge of market-ready launch with facilities under construction, valuable IP, a broad vision, emerging product offerings, and he will remain an important part of Province Brands’ future,” said Thomas.
Thomas has been a member of Province Brands’ board of directors since 2018, and was the company’s chief legal officer prior to her appointment as CEO.
In these positions, she is said to have played a major role in managing the business, overseen all aspects of the company’s legal and licensure strategies and managed its legal and finance department. She remains a member of the board following her assumption of executive leadership.
Prior to co-founding Province Brands, Thomas held roles including corporate associate at Schulte Roth & Zabel and corporate associate at Jones Day.
Thomas continued: “I’m excited to take over as CEO of Province Brands to create and deliver new solutions and revenue streams that allow the business to grow in these challenging times.
“In addition to innovative thinking, the current environment in the industry and world at large presents a confluence of constraints that require risk mitigation and sound legal, financial and compliance experience that I have accumulated over my 12 years of practicing at Schulte Roth & Zabel, Jones Day, and with other cannabis companies.
“These experiences have prepared me to lead Province Brands to a bright future.”
Wendschuh added: “I’ve been honoured to have Jennifer as a partner for the past four years and I’ve been thrilled to watch her succeed at every task she’s undertaken.”
Today’s news follows the announcement earlier this year that Province Brands had closed a CAD2.2 million ($1.65 million approx.) funding round.
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