Pacific Bottleworks is an importer, distributor and marketer of specialty beverage brands in the Canadian market and will distribute Cabana Lemonades by Pulse directly and through its network of partners to grocery stores, convenience stores, specialty stores, pharmacies and to the food service industry.
PBC will also provide warehouse and full service direct-to-store delivery across Canada including merchandising and stocking of Cabana Lemonades by Pulse.
James Colburn, president of Pacific Bottleworks, said: “We are very excited to be adding Cabana Lemonades by Pulse to our range of popular alternative beverage brands. The Cabana brand has the hallmarks of a winning brand in the Canadian marketplace with its innovative packaging, all natural ingredients, lower calorie count and category-leading flavour profiles.”
Bob Yates, CEO of Pulse, said: “They are a full service company with a proven ability to position their products across widely different areas and accounts over an extraordinarily large and diverse geographical territory. This exclusive distribution agreement works strategically for both companies and is yet another positive sign of Cabana Lemonades growing acceptance both domestically and internationally.”
Source: Pulse Beverage
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