The ‘Kitchen Moments’ digital campaign will consist of monthly e-newsletters, a new brand website, as well as a new interactive Facebook app that will ‘provide a hub for the campaign activity’.
It has been created by Rachel’s to communicate a consistent message across all digital channels and will continue for the rest of the year and through to online conversations on the Kitchen Moments Facebook Wall.
Andrew Curzon, marketing manager at Rachel’s, said: “The kitchen is the heart of the home and where some of life’s best everyday moments happen, from chats over the kitchen table and informal lunches with the girls, to a quiet Sunday morning breakfast with the papers. With Kitchen Moments, we hope to expand on these everyday pleasures and give something back to our fans.”
Source: Rachel’s
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