The London leg of the series will now be held in front of 28,000 people. Those with tickets will witness the world’s best FMX riders as they descend on the British capital for a night of ‘mud-fuelled mayhem’ in the penultimate event of the series.
Red Bull X-Fighters London will feature 12 of the world’s top FMX riders, including 2009’s World Champion Nate Adams and Tower Bridge conqueror Robbie Maddison.
Backed by a £4m marketing investment that includes a national ATL campaign, the event will also be broadcast live on TV channel Dave to create maximum impact.
Red Bull trade communications manager Tom Smith said: “We’re really excited to bring X-Fighters back to the UK. As we saw last year, the event isn’t only amazing for consumers, it also provides an opportunity for retailers to make some big summer profits.”
Source: Red Bull Company
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