The launch of the new packaging will be supported with a significant shopper marketing campaign to raise awareness of the new branding at the point of purchase, followed by a fully integrated above the line campaign in autumn.
“The brand has evolved greatly over the last seven years and our focus has been very much on providing great products with fantastic flavours to allow customers to continue supporting the brand,” said Levi Roots. “Now that we have achieved this diversity, seven years after slaying the Dragons, it feels like the right time to give the brand a whole new look. We are all excited by this new ‘dubbed up’ design as we continue to put some music in your food.”
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