Oktoberfest is a festival in the German Bavarian calendar that runs over 16 days from the end of September into October.
With a focus on German beer, food and music, the UK Oktoberfests offer an opportunity for Kühne to sample its range of superior quality pickled German vegetables to the festival-going community.
Sponsorship of the UK’s Oktoberfests forms part of Kühne’s wider promotional plans that are tailored to tap into the UK’s growing appetite for German foods, as identified in Mintel Oxygen’s 2012 Flavours report.
The Kühne logo will be included on promotional literature in the build-up to the event, as well as on tickets and table menus. The Kühne brand will also benefit from the sustained digital activity around all three events.
Kühne will supply its range of gherkins, sauerkraut and pickled red cabbage at all three UK events.
© FoodBev Media Ltd 2024