Kerry Foods-owned brand Richmond Sausages has entered into a new sector with the launch of a new frozen ready meal range.
Available in the UK, the line-up will feature two “family meal time favourites”: Sausage and Tomato Pasta, and Sausage Casserole.
Through a 1.4kg format that serves four, Richmond aims to cater to more family mealtime occasions with a convenient option that it says is “quick and easy to prepare”.
The frozen ready meals follow Richmond’s entry into the meat-free market last year with the launch of frozen meat-free sausages. According to the brand, it has seen success in the frozen sector with its meat-free sausages, in addition to its pork and chicken varieties.
Victoria Southern, category and marketing director at Kerry Foods, said: “Over the past year, we’ve worked hard on innovating our offering to ensure we can cater to a whole variety of mealtime occasions.
“Following our successful expansion into Chicken and Meat-Free Sausages, we’re excited to go one step further and launch our new Frozen Ready Meals range. We know the frozen category is booming and as consumers’ lives get busier, convenience has become key. Because of this, we’re confident our new range will be a hit.”
Richmond Frozen Ready Meals will be launching this month into Iceland stores, followed by a further retail roll out. The brand also announced its plans to roll out single-serve meal options of the range in 2021.
© FoodBev Media Ltd 2020