Crude, a ‘better-for-you’ beverage brand founded on the belief that ‘good juice comes from simple, high-quality, whole-food ingredients’, has introduced its first two ready-to-drink juice products.
Crude Green #1 and Crude Red #1 feature whole fruits and vegetables including spinach, carrots, beets and pears, among others, that are cold-pressed into individual 16oz bottles.
Crude provides a fresh juicing experience by including no added water, sugars, concentrates or flavours. Additionally, it is high pressure pasteurized to preserve nutrients.
Crude Green #1 brings together spinach, honeydew, lime, carrot, orange and spirulina to contribute to its green superfood powers that can help support healthy and vibrant skin. Crude Red #1 is a blend of pear, beet, ginger, aloe, and coconut water, rich in antioxidants and properties that may help support the immune system and digestion.
Brett Robinson was just 18 years old when he founded Robinson Beverages LLC in 2013. His mission was to create a consistent brand people could trust to deliver pure (crude) juice with no water or additives included.
“I’ve always been interested in whole foods and nutrition and fresh juicing appealed to me,” said Brett. “However, it was a chore to shop for all the fresh ingredients and outside of the city it was rare to find a good juice bar. I developed Crude to offer a genuine juice experience in a convenient, ready-to-drink format. Crude is one of the only juice lines that has no added water, sugars, concentrates or flavors, so it really is 100% crude.”
Crude utilises some of the industry’s most advanced production methods, including a high-pressure pasteurization (HPP) method of pressurised sterilisation that retains nutrients and ensures safety from bacteria causing spoilage. In addition, the juice retains its essential nutrients via a cold pressing method of grinding, chopping and extruding the juice through hydraulic pressure versus blending, which can emit heat that may damage natural nutrient values.
Crude juices are certified USDA organic, non-GMO project verified and naturally gluten free.
© FoodBev Media Ltd 2022
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