Since PepsiCo has already taken over the distribution of Rockstar Energy products in the US and Canada with great success, the partnership in Germany is extremely promising.
“Securing distribution with PepsiCo Deutschland has been an important milestone for Rockstar Energy Drink’s international expansion,” Zach Lambakis, executive vice president – global business development, Rockstar Inc. “We’re thrilled to be in a distribution system we already know and trust which allows us to focus on building the brand globally. Rockstar has shown incredibly favourable results in Germany and our alignment with PepsiCo will help ensure we position Rockstar for category leadership.”
While the PepsiCo Neu Isenburger Group will be responsible for the distribution of Rockstar Energy Drink, the Rockstar’s Bochum office in liaison with US headquarters will control product marketing including sponsoring and public relations.
“For 2010, we have strong product innovation in the pipeline to successfully increase our present portfolio of 5 different variations,” said Rockstar country manager, Alexander Kirsch.
© FoodBev Media Ltd 2020
World Dairy Innovation Awards – OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global dairy industry.
Don’t miss out on having your innovations recognised on a global scale.
Entry deadline 30 April – enter now!