This acquisition will add the activities of both companies in the Western Balkans to the FrieslandCampina network.
Salford Capital Partners currently holds majority stakes in the two dairy companies of approximately 79% and 82% respectively. The companies’ shares are traded on the Belgrade Stock Exchange. FrieslandCampina intends to acquire the remaining shares. This is the first substantial acquisition since the merger between Friesland Foods and Campina in 2008.
FrieslandCampina’s route2020 strategy is designed to increase worldwide its position in dairy-based beverages, infant nutrition and branded cheese and to generate maximum value for the milk produced by the cooperative’s member farmers.
According to Cees ‘t Hart, CEO of Royal FrieslandCampina NV: “FrieslandCampina wants to grow in various markets and product categories. This is the first major acquisition since the merger between Friesland Foods and Campina. This acquisition strengthens our brand portfolio and our position in South Eastern Europe, one of the spearheads of our route2020 strategy.”
Source: FrieslandCampina
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