Packaging manufacturer RPC Barrier Containers has provided a bespoke packaging solution for French food manufacturer Soulié Restauration’s latest addition to the ready meals market.
The new Shake Me range transfers the principle of the shaker pack – where ingredients are shaken and mixed together immediately before eating – to pasta dishes. The thermoformed polypropylene (PP)/ethylene-vinyl alcohol (EVOH)/PP container features an injection moulded PP lid with incorporated bayonet system that tightly seals the pot to prevent leakage and preserve the texture of the pasta inside.
The design of the pot itself features a vivid orange colour and sleeve that was designed to catch the eye of the product’s 18–25 year old target audience. The company claim that the container was designed to offer ease of handling to the consumer and provide “maximum on-shelf branding”. Each pack contains a sauce topped with pasta which is then microwaved and shaken before consumption.
Maxence Le Brun, product manager at Soulié Restauration’s parent company William Saurin, said: “The pack provides effective product preservation and protection and, equally important, it projects a youthful quality image in keeping with our target market.”
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