Thebar.com reveals tastes have changed, with Brits now buying and drinking more rum than ever before, as well as mixing sour, bitter flavoured cocktails.
Recent sales figures indicate that rum is moving to the forefront of Brits’ drinks cupboards and is more likely to be found in the average UK shopping basket than a bottle of Champagne. The top 25 bestselling rums have increased in sales volumes by 6,247,800 litres.
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