The investment by Simmons follows his agreement to work with Skinny Nutritional as a consultant to assist Skinny Nutritional in building healthy lifestyle brands and to create opportunities for brand expansion and extension.
“I am very passionate about getting involved with Skinny Water because the company is committed to developing products which I believe must be brought to the mass market,” said Simmons. “America needs to change its eating habits and focus on healthy living, and Skinny Water’s enhanced drinks are very important to this movement. If you follow my investments over the past several years, they’re mostly geared to promoting well-being, so this investment is a natural fit.”
Recently named one of ‘Hollywood’s Most Influential Celebrities’ by Forbes and one of the ‘Top 25 Most Influential People of the Past 25 Years’ by USA Today, Russell Simmons is known for being a groundbreaker in music, fashion, finance, jewellery, television and film.
Source: Skinny Nutritional Corporation
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