Chibuku is an opaque beer based on traditional African recipes using maize and/or sorghum, depending on local tastes.
The expansion of the brand more than doubles the number of Chibuku markets from four (Botswana, Malawi, Zambia and Zimbabwe) at the start of 2011.
Following an investment of $16m over the last 18 months, it is expected that by the end of this financial year Chibuku volumes across new markets in Africa will total well over half a million hectolitres.
The brand’s expansion has also created 200 new direct jobs, supporting a further 1,500 jobs indirectly in the supply chain and distribution network.
Source: SABMiller
.
© FoodBev Media Ltd 2024