The new company, Insight 2 Communication (I2C), will ‘provide suppliers with a better understanding of the Sainsbury’s customers’, while providing a ‘one stop shop’ solution to advertise across all of the retailer’s communication channels.
Opportunities include Coupon-at-Till, direct mail, all media in and around stores, including car park advertising and in-store sampling, as well as email, mobile, Sainsburys.co.uk and advertising via Sainsbury’s magazines.
I2C will plan and deliver fully integrated campaigns that will reach over 22 million customers a week in stores, and over 165,000 shoppers every week through Sainsburys.co.uk.
David Buckingham from Aimia has been appointed CEO of I2C.
Source: Sainsbury’s
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