This is up 10% on the previous year when customers redeemed £100m of points. The busiest day was Saturday 22 December when customers spent nearly £11m of points, another record.
It is estimated that four million customers used Nectar points they had saved during the year to help pay for at least part of their Christmas shop, the supermarket said.
Sarah Warby, Sainsbury’s marketing director, said: “Nectar is one of the ways we help our customers to Live Well For Less so we’re delighted that so many used their points to make their budgets go further and keep costs down at what can be an expensive time of year.
“Customers are increasingly savvy and many tell us that they save their points, using them at the end of the year to have a great Christmas and treat themselves to something special.”
In February 2012 Sainsbury’s announced that it had agreed a new contract with Aimia, the parent company of Nectar.
Source: Sainsbury’s
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