There will be 100,000 bags available across the UK for a two-week period, with the phrase Your chips will love you for it emblazoned across the front, alongside the Sarson’s logo.
The bespoke bags are designed by mcgarrybowen.
Sarson’s Vinegar was bought by Mizkan Europe in February 2012 as part of the £41m acquisition of a number of Premier Foods’ brands.
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