The campaign runs for three weeks and features passageway posters covering 80% of the London Underground. The campaign also includes primetime national TV and radio advertising.
Anthony Mills, head of European marketing for Savanna Cider, said: “The adverts on the London Underground have been designed to let daily travellers know where they can find their local Savanna Watering Hole after a thirsty day’s commute. It also offers them the opportunity to find us on our Watering Hole Tour and enter a competition to win an epic holiday for two to South Africa.”
© FoodBev Media Ltd 2024