Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the home carbonation system.
The multi-year partnership will begin when SodaStream premieres its first advertisement featuring Johansson during Super Bowl XLVIII on 2 February 2014.
“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” said SodaStream CEO Daniel Birnbaum. “Scarlett is a longtime user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honoured to have her join our team.”
The actress has loved sparkling water since childhood, which led her to discover SodaStream. Now a loyal user for years, Johansson has a soda maker in her home and is an enthusiastic fan of the brand.
“I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no-brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world.”
SodaStream empowers consumers to create their own carbonated beverages at home, just the way they like them. SodaStream soda mixes are available in over 100 flavours and generally contain 2/3 less sugar, 2/3 less calories, no high fructose corn syrup and no aspartame. With an innovative reusable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans.
The company is confident that in her role as global ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.
Source: SodaStream International Ltd
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