The UK’s leading mixer brand, worth £138m, is overhauling its packaging across its regular and slimline variants.
The new design will have greater on-shelf standout to engage a younger demographic of 35+ adults, and help CCE’s customers capitalise on the growth of the mixers sector.
Coca-Cola Enterprises operational marketing director Caroline Cater said: “Schweppes is an iconic brand with over 230 years’ heritage, and is helping to drive growth for our customers. Research shows that shoppers are looking for more inspiration at the mixers fixture. The modern, new packaging is designed to re-engage shoppers with the mixers sector and encourage a wider audience to engage with the brand. With our investment in communicating the quality of the Schweppes brand to consumers, we are confident that we will continue to drive growth in 2014.”
Source: Coca-Cola Enterprises
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