Following the launch of the drive-thru concept in Seattle last autumn, Seattle’s Best Coffee marked Dallas-Fort Worth as a prime location for multi-store expansion of 14 company operated stores and one franchised location.
The small footprint drive-thru-only locations are built for a large and growing audience of customers who are increasingly getting their coffee on-the-go.
According to one survey, Dallas-ites eat out 70% more than the national average, creating a vast opportunity for Seattle’s Best Coffee to reach new customers.
“We believe that everyone deserves a great cup of coffee, even if they don’t have time to sit in a cafe,” said Frank Sica, vice president and general manager for Seattle’s Best Coffee. “That’s why we’re opening 15 new drive-thrus in Dallas that serve up our high-quality arabica coffee and a dashboard-friendly food menu.”
The launch will provide 150 new full- and part-time jobs in the region. Each new Seattle’s Best Coffee location will hire 10 new employees.
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