Proof of this is the double-digit sales growth that’s outpacing the premium coffee category, and recent recognition as one of the top products of the year by Progressive Grocer magazine.
Seattle’s Best Coffee launched the Level System in January with a stated mission of ‘bringing simplicity to premium coffee’. The Level System uses numbers and bold colours to show the roast of each blend, and to expand the Seattle’s Best Coffee offering to include lighter blends that appeal to mainstream coffee consumers.
Source: Starbucks
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