South-Wales-based Seda developed the new 16oz double-wall pots, which it claims ‘have excellent insulation properties and are consumer-friendly’.
Seda’s new pots are now used for Kabuto’s three noodle flavours: Chicken Ramen, Beef Pho and Miso Ramen.
Kabuto Noodles, a Samurai-themed brand, was launched in January 2011 to challenge the instant noodle market, which sells more than 250 million servings a year in the UK.
Seda UK Limited is part of Seda International Packaging Group.
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