Among the speakers were Tom LaForge from The Coca-Cola Company, Matt Atkinson from Tesco and Ed Pilkington from Diageo Western Europe.
Delegates at The Big Rethink were encouraged by leading experts to rethink their approach to brand marketing in order to make their organisations relevant to an increasingly social audience.
Delegates also discussed the latest developments in data analytics, mobile technology and social media during the day of the high-level discussion.
Source: TVC Group
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