Developed in collaboration with Joslin Clinic, ‘nutrition iQ’ uses colour-coded shelf tags and signs on more than 3,200 food items throughout the store. The coloured tags highlight key nutrients and health attributes in foods to help shoppers identify healthy food options.
For example, dark orange tags highlight whole grain foods and yellow tags point out products that are good sources of protein. Food products were qualified based on a scientific screening process, in which Shaw’s evaluated nearly every product found in its stores.
Shaw’s registered dietitian, Jennifer Shea, said: “At Shaw’s, we know our shoppers are looking for trustworthy information about the foods they buy. ‘Nutrition iQ’ takes the guesswork out of shopping for nutritious food choices and helps people choose foods that follow the USDA’s 2010 Dietary Guidelines.”
According to Joslin’s clinical education manager, Amy Campbell, ‘nutrition iQ’ used FDA nutrient content claims as a framework to evaluate food products regardless of manufacturer, brand or price.
Source: Shaw’s
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