Cider brand Sheppy’s has adopted a new bottle design, bringing a range of its existing ciders under a single visual identity.
The redesign includes “a distinctive apple logo in differing colours” for single-variety products, while blended varieties have inherited scenic images that represent the brand’s tradition of cider making.
As well as reflecting Sheppy’s heritage, the challenge was to produce a design that appealed to the next generation of cider drinkers, produced excellent on-shelf stand-out and highlighted its position as “the real thing”. The brand’s “fresh look” has been rolled out across Sheppy’s oak-matured vintage, Dabinett apple, Taylor’s gold and mulled cider varieties.
Sheppy’s managing director and head cider maker David Sheppy said: “We felt the Sheppy’s brand was in need of refreshing and streamlining. We have added to the range over the years and new labels had been created with each addition – causing a lack of continuity. In order to bring the Sheppy’s collection together as a family – and to appeal to the younger market – we wanted a new look. The fresh branding is contemporary, yet still retains our traditional roots and our well established logo. Sheppy’s now has a greater shelf presence in both the retail and bar categories.”
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