The bag-in-box format aims to help retailers offer a greater choice of draught ciders without compromising on space or quality.
Richard Glover, marketing manager at The Shepton Mallet Cider Mill, said: “The boom in speciality ciders has been a huge driving force behind the sector over the past 12 months and offers retailers a great incremental volume and margin opportunity. Our new bag-in-box specialist ciders enable customers to stock a broad range of quality craft ciders conveniently, either as part of a cider festival or forming an ongoing feature for retailers.
“To support the range, we’ve invested in impactful packaging and a broad range of innovative supporting materials to boost presence and rate of sale. Bespoke stands, branded tankards, chalkboards, drip mats and tent cards will be available to traders who purchase the products, ensuring added standout in outlets while communicating the products’ integrity and authenticity.”
© FoodBev Media Ltd 2024