The scheme was launched at a consultation event with growers and other experts, and has already received a ringing endorsement as people consider submitting applications for investment funds.
Paolo Mortarotti, general manager of the Shepton Mallet site, said: “This is enormously exciting for us. We are investing in sustainable fruit production for decades to come, with our experts supporting advances in orcharding practice to benefit our growers and the whole industry.
“As we gear up to grow and develop our business, both in the UK and internationally the benefits from this investment will be vital.”
Applications are being received from now until mid-December, with growers and others having the opportunity to develop plans that they believe will deliver the greatest benefits.
A panel of experts will review all applications and release funding for approved plans from February 2013.
© FoodBev Media Ltd 2024