The research, conducted in April 2011 and consisting of 30 questions, surveyed a sample of 2,005 primary household grocery shoppers.
In reading package labels for information, a quarter of respondents indicated that they were looking for ‘sugar or added sugar’.
By contrast, only 3% indicated that they were looking for HFCS. In the same question, 38% of consumers read labels for fats and oils, and 37% read for calories.
The study found that 17% of consumers were trying to avoid ‘sugar or added sugar’, as opposed to only 4% who indicated that they were looking to avoid HFCS. At the same time, 37% of consumers indicated that they were avoiding calories, and 20% were avoiding fats and oils.
Source: Mintel Research Consultancy
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