Sidel has teamed up with The Coca-Cola Company to create a new spiral Fanta PET bottle, which is said to offer easier gripping and an improved pouring experience.
Designed by Drink Works, the bottle is based on a series of ribs decorated with small bubbles, including a torsion in the bottom half. Featuring a spiral, its is inspired by the twisting of an orange to release its juice.
The shape has been deployed for the whole Fanta bottle family, now available for 500ml, 1 litre, 1.5 litre and 2 litre formats.
An alternate 500ml spiral bottle has been developed to ensure stability specifically for gravity-fed inclined shelves which are typically implemented in cold chain distribution.
Coca-Cola packaging engineer Gregory Bentley said: “After years of success in the international soft drinks market, the Fanta Splash shape had effectively become owned by the carbonated soft drinks category rather than the brand.
“This is quite a standard occurrence over the life cycle of a brand which inevitably evolves over time. This meant it was the right time to redesign the bottle with an impactful shape to make it stand out once again on the shelves.”
Included in the Coca-Cola design brief was a requirement to ensure alignment of the label panel size and position with Sprite bottles. Sidel said Drink Works achieved this without compromising the design, as the existing label panel was moved further up towards the neck of the bottle.
Sidel packaging expert Jérome Neveu said: “It is definitively critical that all opposing sides of the bottle have the same developed length to avoid issues with perpendicularity. We optimised the grip profile and the angular base orientation to retain the bottle geometry once filled.”
A consideration throughout the development of the PET bottle was the capability to also transfer the new shape to the glass bottle, an objective which was also successfully achieved.
The spiral Fanta bottle in PET is now sold in Italy, Poland, Malta, Serbia, Finland, Romania and the UK, with plans for global roll-out over the coming months.
© FoodBev Media Ltd 2017