The British Frozen Food Federation represents manufacturers of frozen food products in the UK
Economic recovery is presenting significant opportunities and providing a positive outlook for the frozen food industry, according to speaker at the British Frozen Food Federation’s (BFFF) annual conference.
A resurgence in consumer confidence is also contributing to the success of the sector, the conference found. The growth of discounters and premium retailers was at the expense of the “big four” supermarkets – Sainsbury’s, Asda, Morrison’s and Tesco, which last month announced it would cut 25,000 products from its bloated portfolio in order to adapt to the market’s changing condition.
“For frozen manufacturers and retailers, this points to the opportunity… to tap into the demand for premium products… and good quality discounted products that offer value,” BFFF claimed. There were also reported improvements in the UK foodservice industry, where Britons now dine out more often than the rest of Europe.
BFFF chief executive Brian Young said: “The changing way consumers shop for food is having a significant impact on our retailers and this has the potential to pose a major opportunity for the frozen industry. The onus is now on manufacturers and suppliers to make changes and take advantage of this.
“For foodservice suppliers and manufacturers, the outlook is extremely positive with the eating out market growing healthily. However, suppliers and manufacturers must help outlets to meet the demands posed by the changing ways and times we eat out in order to make the most of this growth.”
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