New infused beverage brand SipCozy has released its alcohol-removed, hemp-infused rosé wine, marking the first of its kind to launch to market.
The drink has been developed with the lifestyles of modern Millennial women in mind, to offer a traditional wine and adult beverage alternative.
Sourced from California’s Central Coast, the dealcoholised grenache blend rosé contains 45 calories per 6oz serving and fragrant hints of floral, herbal and citrus.
Once traditionally fermented, the rosé is then dealcoholised and infused with 40mg of broad-spectrum hemp extract per bottle.
According to the start-up, SipCozy rosé offers a ‘cosy state of mind, without the morning hangover’ by combining the relaxation and potential wellness benefits of cannabis without the intoxicating effects of THC or negative post-consumption effects of alcohol.
Best served chilled, SizCozy pairs well with salads, seafood and light pasta dishes.
“Today’s busy lifestyles and growing list of responsibilities combined with society’s ever-growing demand for wellness show that there is a void in the current adult beverage market space,” said SipCozy founder and owner Alex Klempf.
Klempf added: “SipCozy was created as a new beverage option that women can easily enjoy every day, offering the potential benefits of hemp extract without the negative side effects of alcohol. SipCozy’s functional ingredients allow women to embrace a cosy state of mind no matter their environment, whether enjoying by yourself for a sense of clarity or shared with a group of girlfriends over a delicious meal.”
SipCozy is available online for an RRP of $18 per bottle, with ambitions to expand into retail stores in 2020.
© FoodBev Media Ltd 2019